Inside a Home Staging Company

Nurture Source Berkeley staging and renovation company

Working with staging companies and seeing the moving trucks load and unload staged furniture in front of a house for sale, I’ve wondered HOW DO THEY DO IT?

How do they juggle all of the home furnishings, the books, the jars with the ladles for the kitchens?

inside bay area staging company Nurture Source

So I was thrilled to get an inside look at how East Bay staging and renovation company Nurture Source keeps everything in order.

Nurture Source is high end. When you see a house staged by Nurture Source, you might think that home was decorated by a high end decorator or someone with impeccable taste. It was. (Check out some examples of their work.)

Nurture Source has its home base in West Berkeley. They’re in a really cool old warehouse, near Donkey & Goat Winery. White-washed high ceilings and skylights from days past enhance the company’s reputation as design experts.

Nurture Source staging company has a greenhouse

The warehouse is organized into departments, much like the warehouse of a home goods store.

It’s great food for thought about how to organize a storage area at home! Grouping together like objects is the key to not buying more and more, and wondering where that old stuff went.

By the way, those gigantic white seal statues inspired a new life goal — I want to own a house by the ocean that has those seal statues on the deck overlooking the water. Or, I would like to be the Realtor for someone else selling such a house so we could stage it with those incredible seals. You read it here first!

This Nurture Source greenhouse is where they cultivate live plants for their staging.

To keep costs down, and for ease, most home staging companies use artificial plants. It is a big deal to have someone come to a house for sale and keep plants watered. Especially in a slower market when homes aren’t flying off the shelf.

Nurture Source only uses live plants to stage houses in Berkeley and Oakland — so they have a greenhouse.

The company has a reputation for being on the high end of staging. We can see why!

I am happy to connect you with Nurture Source for more info or to prepare your house for sale.

Or, you can reach out to them for help designing and remodeling your house. (In this late 2022 buyers’ market, it’s important not to undertake a huge remodel thinking you’ll get the return you might have a year ago…I’m happy to help estimate what your house might sell for.)

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