Selling Your Home may feel heavy.
Discover Our Proven East Bay Home Selling Process: Minimum Stress. Maximum Net.
The prospect of interviewing agents about selling your home can be overwhelming. Especially if it’s your longtime home, you’re a solo homeowner, or you’re just plain busy. I get it. Successful home sales in Rockridge, Berkeley, and other nearby areas follow a strategic, proven process.
Our approach is simple: We listen to what you want to achieve, guide you through every step with expertise and care, putting together a focused team. All powered by Compass’ powerful technology, vast agent network, and programs designed around giving sellers choice in how to market your property.
Compass brings deep expertise in the Berkeley, Rockridge, Alameda markets and beyond.
COMMUNITY GOOD: I DONATE $2,500 FROM EACH SALE TO YOUR CHOICE OF UC BERKELEY DEPARTMENT OR A LOCAL NONPROFIT YOU LOVE.
What are your goals?
You don’t have to know if or when you’re selling. In fact, you don’t even need to clean up! We’re happy to help in any way we can.
Steps to Sell in a Nutshell
1
Discovery Conversation: We start by talking about you — your goals, timeline, concerns, and dreams. What matters most in this sale? Where do you want to be next? This isn’t a sales pitch; it’s a genuine conversation to understand what success looks like for you. In fact, I love talking about great places to live and creative lifestyles. (I’m a huge fan of HomeExchange and renting extra space to offset living expenses.) Request a meeting at your convenience.
2
Home Evaluation & Market Analysis: I’ll provide a comprehensive analysis of your home’s value based on current market conditions (and the condition of your home). You’ll get clear data on comparable sales, market trends, and a realistic pricing strategy to maximize your return.
3
Customized Selling Strategy: Every home and every seller is different. Together, we’ll create a tailored plan that fits your situation—whether you need a quick sale, want to wait for the right buyer, dream of buying before selling, will be living at your home during the sale, or have other circumstances to navigate.
4
Prepare Your Home to Shine: I’ll walk through your home with you and provide expert guidance on staging, repairs, and improvements that will give you the best return on investment. My network includes trusted home inspectors, contractors, stagers, and designers who can help transform your space. Compass Concierge is an incredible loan program that fronts the selling prep work and gets re-paid out of escrow. Ultimately, you decide what you invest to get ready to sell. No pressure on our end — only information!
5
Three-Phase Marketing Campaign: Your home deserves to be showcased beautifully. We’ll create stunning photography, virtual tours, and compelling marketing materials. Through Compass’s cutting-edge platform, vast agent network and my local expertise, we’ll reach the right buyers at the right time.
Listing Launch
6
Strategic Launch, Marketing & Showings: We’ll time your listing launch strategically and coordinate showings that work with your schedule. I’ll manage every detail so you can focus on your daily life while we attract serious, qualified buyers.
7
Review Offers and Negoatite: When offers come in, I’ll guide you through deciding which you might want to choose based on price, contingencies, qualifications, and closing timeline. My job is to negotiate fiercely on your behalf while keeping the process smooth and professional. You’ll make informed decisions with complete confidence.
8
Navigate the Transaction: Inspections and contingencies can feel daunting, but they don’t have to be. In our East Bay market, buyers often waive contingencies. Whichever offer you accept, I’ll coordinate everything, help you understand what’s important, and work with the buyers’ agent to keep the deal moving forward smoothly.
9
Close With Confidence: As we approach closing, I’ll ensure every detail is handled — from the buyer’s final walkthroughs to document signing to moving your last things. You’ll know exactly what’s happening at every step, and we’ll strive for no surprises.
10
Onward! Whether you’re buying your next home, relocating, or starting a new adventure, I’m happy to help. Consider me your real estate advisor for life. Need help finding your next place? I’ve got you covered..
Not quite ready? You can quietly test your “make me sell” price right away.
Compass Private Exclusives is a program that lets only Compass agents and their clients know that you may be getting ready to sell. It’s a way to test demand and potentially find a buyer quietly (without posting your place on the general Internet). It’s great for selling “as is” and / or to if you need a few months to move.
Want to explore your next move?
Let’s have a no-obligation conversation about your goals, hopes, dreams, and concerns.
I’ll answer all your questions, provide insights about your home’s value, and show you exactly how we can achieve the outcome you deserve. No pressure. Just honest guidance (even if that means connecting you with a different agent or remodeling your house to keep living there).